OBODO
Making connections
Identity for a home exchange startup
Logo design
Naming
Voice and messaging
Art direction
Brand guidelines
2018
Challenge
Anna, 29, and Ezra, 31, Londoners who connected during urban renewal projects in Lagos, launched a membership-based home exchange community for young, contemporary travelers valuing authentic experiences. The name 'obodo' was inspired by the Igbo word for community, with custom type and ligatures symbolizing connection and colors drawn from Nigerian waxed fabrics. This was a conceptual brief.